Don’t you love the immediacy of Twitter? Courtesy of the always-present Derek Blasberg, at exactly 10:37pm CST, we followers of this year’s CFDA/Vogue Fashion Fund competition found out, via twitter broadcast, that Joseph Altuzarra claimed the top prize tonight at the Skylight Soho in NYC. November cover-girl, Rooney Mara, and the Calvin Klein presented Altuzarra with his very well-deserved award. After all, have you seen his SS12 collection? As the winner, Altuzarra receives $300K (which seems like a LOT, but will burn faster than he grabbed the cheque, as his rapidly-growing business expands), a mentor for a year (I wonder who will be appointed the pleasure…), and a fancy swan-shaped trophy for his mantle.
Pamela Love and the duo behind Creatures of the Wind were the two runners-up, receiving “only” $100K, and the same year-long mentorship + trophy as golden boy Joseph. The other 7 finalists didn’t walk away empty-handed, though. The global exposure brought to their brands/labels due to the competition is a huge prize in itself, and I think they’d all agree. You can watch this year’s competition, leading up to tonight’s award ceremony, unfold in The Fashion Fund 2011 episodes on vogue dot com.