With the steady decline of Blackberry sales, and popularity vs. the iPhone, it’s time for RIM to shake things up a bit, no?. Recently, I was tweeting back and forth with a fellow #T, Zachary Todd of Ostentology and Personally Public Relations, regarding the blind eye RIM is turning to catering to the fashion crowd. “Look at any Fashion week street photos and you’ll find that Blackberry and iPhones are a fashionista’s only option.
#realtalk”. Zach’s right, but Apple has already embraced fashion, and continues to do so, with the thousands of apps for labels, magazines, etc. Meanwhile, Blackberry lingers, riding on the coat tails of BBM. RIM, it’s time to make a move; a series of limited edition collaborations sounds like it would do the trick.
Sure, you may be thinking… “it’s been done”: LG and Prada/Versace/Jil Sander. Motorola and Dolce & Gabbana. Vertu and Cartier. ModeLabs and TAG Heuer/Christian Dior. Samsung and Armani. But, it’s yet to be done with a powerhouse smartphone like the Blackberry. The one label that immediately shot to my head was Alexander Wang, naturally. Zach, on the other hand, proposed a few others, including Proenza Schouler, Gucci (which I quickly shut down), Thakoon, and another, which probably makes the most sense, DKNY; If you don’t already follow DKNY PR GIRL (@dkny) on Twitter/Tumblr, you’ll be clueless as to the reasoning behind this selection – figure it out. Her theme(s), I feel, would surely pay homage to NYC – taxi cabs, central park, Manhattan skylines, and those delightful illustrations of her stomping through the big city. Perhaps the inception of a special DKNY key (replacing one of the uppercase keys “aA↑”) which directs the user to an all-new DKNY World app – shopping, collections, news, blog, etc.? If she ever sees this post, I’d love for her to express how she’d design her dream Blackberry, if a collab ever came to fruition. Anyways, this was all just a thought.
“These hypothetical collabs are making me sweat.” – Zach Todd (@Ostentology)