With the steady decline of Blackberry sales, and popularity vs. the iPhone, it’s time for RIM to shake things up a bit, no?. Recently, I was tweeting back and forth with a fellow #T, Zachary Todd of Ostentology and Personally Public Relations, regarding the blind eye RIM is turning to catering to the fashion crowd. “Look at any Fashion week street photos and you’ll find that Blackberry and iPhones are a fashionista’s only option. #realtalk”. Zach’s right, but Apple has already embraced fashion, and continues to do so, with the thousands of apps for labels, magazines, etc. Meanwhile, Blackberry lingers, riding on the coat tails of BBM. RIM, it’s time to make a move; a series of limited edition collaborations sounds like it would do the trick.
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